Beauty In The House - The Best of In-House Beauty Brands

For many years, makeup lovers have turned to specialty stores like Sephora and Mecca Cosmetica, and department stores to purchase our favourite brands, usually ignoring these stores' in-house brands. While many will walk straight past the Sephora Collection aisle, there are many great in-house products that you can pick up for a fraction of the price of a larger brand like MAC or Urban Decay.

We know, in-house beauty brands sound like the cosmetics equivalent of cheap, home-brand grocery brands, but hear us out. When companies like Mecca (aka the queens of beauty in Australia) release an in-house brand, they really know what they're talking about. We're not talking about the cheap in-house beauty brands in your local grocery store or pharmacy, but trust us, department and specialty cosmetics stores like Sephora are changing the game with their signature brands.

The Lust List - In-house Beauty Products
Mecca Cosmetica - Lit From Within Primer - $38
Mecca Cosmetica - Lit From Within Sheet Mask - $15
Witchery - Liquid Eyeliner - $9.95
Sephora Collection - Rouge Cream Lipstick - $20

Sephora Collection - Classic Line 24hr Eyeliner - $18
David Jones - Naturals Skin Serum - $9.98